Tyler Durden's 8 Rules of Innovation

We all want to do remarkable things, and lead remarkable lives.
No one wants to spend the day engaged in mundane productivity in pursuit of a meaningless consumer existence. Certainly not you, right?
So why do we find it so hard to break out of our rut and do truly innovative things?
Because it’s hard. Because it often requires us to significantly alter our perspectives and step outside our comfort zones.
It’s almost like becoming another person...read article

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